Wendy’s and McDonald’s are two important fast food brands among many others in the United States. McDonald’s has more than 14,000 outlets while Wendy’s has 6,500 outlets throughout the US. Wendy’s and McDonald’s are both fast food restaurants and hence are alike in many ways. Still, they have some distinct characteristics that allow them to have various advantages and help them stand out as individual brands in the fast food industry.
Burgers at War
This year in March, McDonald’s announced that it would be serving fresh beef to its customers instead of frozen and preservative laden beef at all its outlets except the ones in Hawaii and Alaska. This announcement led to the twitter war, where Wendy’s challenged McDonald’s with numerous tweets. Wendy’s has always taken pride in advertising in their never frozen, fresh beef patties. McDonald’s has been successful in maintaining their classic taste and on the other hand, Wendy’s definitely has attained supremacy in serving hotter and juicier burgers.
Meals and Breakfast
McDonald’s serves breakfast throughout the day while Wendy’s serves breakfast only for the limited time during the mornings. Wendy’s is more focused on serving lunch and dinner. McDonald’s offers a wide range of beverages from their McCafe line that includes lattes, iced tea and coffee, smoothies and other beverages. McDonald’s also has menu items on the list consisting of burgers, wraps, sandwiches, and salads. Wendy’s menu is comparatively smaller but it provides customers with more options for side items like fries and bacon. Also, it has a lesser variety of drinks and beverages compared to its counterpart.
It is a well-known fact that fast food is injurious to our health and hence it is important to consider the health factor. Both MacDonald’s and Wendy’s have become health conscious in their offerings over the years.
If we consider a double cheeseburger from McDonald’s, it contains 440 calories and 23 grams of fat out of which 11 grams are saturated. A McDonald’s double cheeseburger also supplies 20 grams of protein and is rich in calcium and iron.
The double cheeseburger at Wendy’s contains 420 calories and 21 grams of fat, out of which 10 grams are saturated. It includes 27 grams of protein. Hence, in terms of saturated fat and protein Wendy’s double cheeseburger has an upper hand over McDonald’s.
The double cheeseburgers from both the outlets contain 1,050 milligrams of sodium which is considerably high according to the American Heart Association.
French Fries are one of the most favorite fast food menu items for lots of customers. In recent years, Wendy’s have altered their recipe for French Fries while McDonald’s has tried to maintain their signature taste. A large order of French Fries costs about around 2.79$ at McDonald’s. They are crispy on outside, thin and loaded with salt. They are very delectable and appetizing. A large order of French Fries at Wendy’s cost about 2.29$. They come out to be bland and soggy due to absorbing too much oil. A little pinch of salt can make them taste better.
As stated earlier, McDonald’s had swapped frozen beef with fresh beef in its famous burger Quarter Pounder. It freed the Quarter Pounder from its squishiness and made it more delicious than before while maintaining its signature flavor. On the contrary classic quarter pound, Dave’s Single from Wendy’s with its fresh beef patty reigns over its opponent. It is tasty, hot and juicy than its rival. Wendy’s burger maintains its promised quality while McDonald’s new burger with fresh beef is a mere improvement to its previous version.
Wendy’s attempted to attract customers by providing big meals for less money with 4 for 4$ combination value meal. It included four chicken nuggets, small fries, junior bacon cheeseburger, and a drink. In this deal customers mostly had the choice to select their drink.
McDonald’s came up with a similar offer with McPick 2, where the customer had a choice to select two out of four items in a 2$ meal. In this offer, you can choose either a McChicken sandwich or a McDouble cheeseburger and small fries or mozzarella sticks. McDonald’s provides more options when it comes to providing value meals.
Both the fast food chains have their own set of strengths and weaknesses. Wendy’s provide delicious tasty Dave’s burgers while McDonald’s delivers yummy, crispy French fries. McDonald’s has a wide range of beverages to offer while Wendy’s has more options for side items to choose from. This makes it very difficult to determine who has upper hand in the fast food industry.