Wendy’s and McDonald’s are two important fast food brands among many others in the United States. McDonald’s has more than 14,000 outlets while Wendy’s has 6,500 outlets throughout the US. Wendy’s and McDonald’s are both fast food restaurants and hence are alike in many ways. Still, they have some distinct characteristics that allow them to have various advantages and help them stand out as individual brands in the fast food industry.
Burgers at War
This year in March, McDonald’s announced that it would be serving fresh beef to its customers instead of frozen and preservative laden beef at all its outlets except the ones in Hawaii and Alaska. This announcement led to the twitter war, where Wendy’s challenged McDonald’s with numerous tweets. Wendy’s has always taken pride in advertising in their never frozen, fresh beef patties. McDonald’s … Read More